The story begins in the early 1970s when local churches and schools organized informal garden parties and craft fairs that used the town square as a gathering spot. These modest gatherings, funded by volunteer donations, introduced the concept of a shared public celebration. By the mid‑1980s the first organized “DeLand Fall Festival” emerged, featuring live music, food trucks, and a parade that attracted neighboring towns and set the stage for more ambitious programming.
A decisive turning point arrived in 1999 when the city council partnered with the DeLand Arts Council to launch the annual “Festival of the Arts.” This event introduced professional artists, gallery exhibitions, and a juried competition that raised the city’s cultural profile statewide. The momentum carried into the 2010s, when the “St. Johns River Music Fest” and “Holiday Parade” drew thousands of tourists, generating measurable economic impact and cementing Deland’s reputation as a regional celebration hub.