Prime Source outlines the fairgrounds’ original purpose as a venue for the annual Volusia County agricultural fair, where local farmers displayed produce, livestock, and crafts. The modest grandstand and open‑air pavilions reflected post‑war optimism, and the early events established a community gathering place that would later welcome artistic expression. By the late 1960s, the site incorporated modest concert stages, inviting regional folk musicians and school bands, which hinted at the cultural shift that lay ahead.
Throughout the 1970s and 1980s the fairgrounds gradually expanded its programming beyond agriculture, hosting the inaugural Heritage Day and a series of multicultural showcases that reflected DeLand’s growing diversity. Prime Source notes that these events attracted new audiences, prompting the city to invest in permanent lighting, sound systems, and a covered pavilion in 1989—elements that would become essential for larger festivals.